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I have personally used at least a half a dozen different social media management tools over the years, including Hootsuite, Sprout Social, CoSchedule, and Buffer; however, I am currently using Agorapulse, and that is the one I recommend above all others.
Just as with most tools, there are many that can get the job done; however, Agorapulse is hands-down the best one for my needs … and it is pretty easy to use if you know a few best practice tips, which I am going to share with you below!
Agorapulse … The Sexy Social Media Management Tool!
I only began using Agorapulse a few months ago; however, as soon as I tried it, I knew it was time to make the switch. I had been using Buffer with Hiplay so that I could automatically re-post “evergreen” content to the Buffer queue; however, Agorapulse replaces both of these tools and more, since it also monitors mentions and allows you reply without logging into each social media platform.
In a nutshell, Agorapulse is sexy … real sexy. Check out this sexy video if you don’t believe me:
With Agorapulse, you can connect your:
- Facebook business pages
- Twitter profiles
- Instagram business and personal profiles
- Google+ business pages
- LinkedIn business pages and personal profiles
- YouTube profiles/channels
Each page or profile that you connect is considered one “social profile” So, for example, if you manage 5 Facebook Business pages, 2 Twitter accounts, and 1 YouTube page, that would be 8 social profiles total.
Here are the reasons that I like Agorapulse above all the other social media management tools that I have tried over the years:
Agorapulse is truly an all-in-one solution.
With Agorapulse, you get publishing, listening, replying, reporting, and CRM capabilities (plus much more) in every plan they offer. Agorapulse easily takes the place of two or even three tools that you would need using many other popular social media management tools on the market.
Agorapulse has smarter scheduling options.
Just as two social media strategies are alike, it is nice to have scheduling options that are super flexible! With Agorapulse, you can use repeat scheduling, schedule multiple times, or select the queue category you’d like your post to be placed into! I personally love the scheduling option for timely posts and use the queue categories for evergreen content.
And, whether you’re a scheduler or a queuer (or both), you’ll be able to upload a mountain of content at once with their bulk uploader!
Agorapulse Best Practice Tips
Okay, now that I have convinced you to give Agorapulse a try, here are a few best practice tips to get you started:
Keep your queue categories simple.
Rather than trying to sort in categories based on topics, sort based on the source or type of your content. Here are a few examples:
For a social sharing tool that I manage, I have:
- General (this is where I queue all of their evergreen blog content)
- Curated (all of the evergreen content that I post from other people’s blogs goes here)
- Promotional (this is where I queue promotional posts)
- Testimonials (this is where I queue testimonials from clients)
- Affiliates (this is where I queue content created by affiliates)
I am also working on a Quotes queue. Honestly, I may have too many already … the simpler you can keep this, the better.
The real value of creating your queues this way becomes more obvious when you start creating time slots. Here is what my queued slots look like for Twitter for this client:
As you can see, the various types/sources of content are spread out throughout the day/week so that there is a nice healthy mix being posted to Twitter. If I want more testimonials, I can simply add another slot.
Obviously, you would have far fewer time slots for Facebook, LinkedIn, or Google Plus.
I have approximately 100 testimonials queued up and they are set to not repeat for at least 2 weeks. Posting them once per day means that it will take approximately 4 months before they begin to repeat.
Another thing I like about the queues is they can be paused. Besides the obvious such as pausing your posts during holidays or times of national tragedies, there can be other reasons to pause, such as during a new product launch when you want to keep all communication channels free of anything except announcements and support.
Use the Bulk Scheduler.
You can import your content via a .csv file, from a website’s rss feed, and you can even import images. This can save you tons of time getting the posts onto the platform.
Before you schedule them, be sure to review each of your posts and edit them if necessary. This is a great time to add mentions, emojis, and hashtags if you haven’t already.
I find that the .csv file is great for uploading client testimonials, and other content that you have been gathering. It is also great if you want to do a campaign of posts that will be scheduled at specific times. Last, but certainly not least, it is great if you need to have posts pre-approved by a client. Give them the spreadsheet, let them make changes as necessary, and then upload. Just be sure to grab the .csv template from Agorapulse so you have everything in the right format.
I use the rss feed to pull in my client’s blog posts, as well as to curate from popular blogs around the web. Set up a monthly task reminder for yourself to pull in some fresh content.
Finally, you can’t bet the import image feature for scheduling or queuing Instagram posts!
Download the Chrome browser extension.
Agorapulse makes it easy to curate content as you are browsing the web by simply clicking the browser extension and then filling in the form that pops up.
Set up a few ‘Saved Replies.’
Saved replies can save you a ton of time from basically typing “thank you” over and over … and you can set up a few versions of each with slightly varying language and emojis so that it doesn’t appear that you are in essence simply pressing a “thank you” button.
Take advantage of Agorapulse’s smart reporting features.
From time to time, you may want to remove under-performing content from your queues. You can do this using the content reports data to guide you. Export the CSV of your report, filter out the poor performers and upload this very same file via bulk upload. That way, you will have your best performing posts bringing you even more engagement!
Use the CRM tools to keep notes on your followers.
The conversation history and notes features can be used to add context about who a user is and to remember who they are for future comments/tweets. This can also allow you to add a personal touch to your tweets instead of saying the same thing over and over.
These are just a few tips to get you started! If you know of any other great ones that you would like to share, feel free to post them in the comments below.
Agorapulse offers a free 14-day trial without a credit card. If you are just getting started, the small or medium plans ($49/mo and $99/mo) should be enough, and you can get a discount if you choose to make an annual commitment. The small plan will allow you to connect up to 3 social profiles, which should be plenty for most bloggers or small businesses. You can also upgrade or downgrade your plan at any time without penalty.