Local businesses that have a Google My Business (GMB) page are more likely to appear at the top of the search results when a relevant location search is performed than businesses that do not have a GMB listing. This can provide an edge for a local business that take advantage of it.
Did we mention that it’s free?
The only question is, why wouldn’t you give it a try if it could possibly give your business a little boost in the search results?
We assume the answer to that must be that you simply weren’t aware of it.
A considerable part of search engine optimization (SEO) for local businesses is to try to tip the scales of proximity (nearness/location) in your favor.
How is this done? It can be done by purchasing keywords (PPC) and/or by optimizing your website so that it shows up higher in the organic search results.
All good local SEO strategies start with GMB. By nailing your local citations and getting reviews, you can tip the scales in your favor.
If you have no idea what we just said above, don’t worry, we are going to make it very simple for you:
If you have a brick and mortar business that serves customers at a physical location, you need to claim your Google local listing with Google My Business right away.
You will also want to claim your listings on other search engines, such as Yahoo Local and Bing Local. In fact, we recommend that you claim your business listing on as many relevant local directories as you can.
It is critical that you maintain NAP (Name, Address, Phone) consistency across all of these citations.
And, as per GMB rules, all of your business locations must have the same name unless the business’s real-world representation consistently varies from location to location.
If you would like help claiming your GMB listing, please fill out the form below to contact us.