Social media is a powerful tool that can be used to build brand awareness, generate leads, and connect with customers. And, it’s not just a tool for big businesses … social media platforms like Facebook, Twitter, and Instagram have really leveled the playing field, providing a terrific opportunity for those who are interested in using social media for business purposes.

Why should you be using social media for business?

Social media is so important for businesses because it provides a way for them to connect with customers and potential customers in a way that’s informal and interactive. Social media platforms allow businesses to build relationships with their customers, which can lead to increased sales and brand loyalty.

Additionally, social media can also be used to drive traffic to a business’s websites, improving their SEO rankings in the process.

Today we’re going to discuss how social media can help you reach your goals in all three of these areas: building brand awareness, generating leads, and connecting with customers.

Using social media for business helps you build brand awareness

There are many different ways that using social media can help you build brand awareness for your business. One of the most effective ways to use social media for branding is to create a solid social media presence for your business. 

This means having active accounts on multiple social media platforms and regularly posting engaging content that will capture your audience’s attention.

Another way to use social media for branding is to use it to create a strong emotional connection with your customers. When people feel an emotional connection with a brand, they are more likely to be loyal customers. You can create this connection by sharing content that is inspiring or motivational, or by providing customer service that goes above and beyond.

Social media can help you generate leads

There are many different ways that social media can help you generate leads. Perhaps the most obvious way is by using social media to advertise your business.

You can create ads targeting people who are likely to be interested in what you have to offer and then track how many leads those ads generate.

Another great way to use social media for lead generation is by using it as a tool for networking. By connecting with other businesses and professionals on social media, you can build relationships that may lead to future collaborations or even sales.

Finally, don’t forget about the power of social media content! By creating compelling content that interests your target audience, you can attract new leads organically.

Social media can help you connect with customers

There are many different ways social media can help businesses connect with customers. One way is by creating social media accounts dedicated to customer service.

By responding to customers’ questions and complaints quickly and thoroughly on social media, businesses can show that they care about their customers and are invested in providing good customer service.

Additionally, businesses can use social media to gather feedback from customers and learn more about what they like and don’t like about the company’s products and services. This feedback can be used to improve the business’s products and marketing strategies.

Lastly, social media can be used to create a community of customers who are interested in the company and its products. This community can provide valuable word-of-mouth marketing through positive online reviews.

Determining which social media platforms are best for your business

Each social media platform has its own strengths and weaknesses and it is important to have a basic understanding of each in order to make an informed decision regarding which one or ones are best for your business.

  • Facebook is great for connecting with customers on a personal level.
  • Twitter is great for sharing news and updates about your business.
  • LinkedIn is great for connecting with other businesses.
  • Instagram is great for sharing photos of your products or services.
  • Snapchat is great for sharing short videos about your business.
  • Pinterest is great for sharing images of your products or services.

So, which social media platform should you use?

In today’s day and age, there are so many social media platforms out there that it can get quite confusing trying to decide which one is best for your business. In order to make a decision about which sites you should use for your business, try asking the following questions:

  • Do my clients typically use this platform?
  • How often do I want or need to update social media?
  • What types of content am I going to share on social media?

Once you have answered these questions, it should be much easier for you to decide which social media platforms are the best fit for your needs. Remember, not every social media platform is going to be perfect for your business, so it may take a little trial and error in order to figure out which social media platform works best.

I recommend setting up profiles for your business on each platform and then focusing on one or two at first before trying to be everywhere.

Once you have determined which platforms to focus on, it might be a good idea to plan a social media strategy. A good social media strategy will be your guide or map of everything you plan to do and hope to achieve on social media. This plan will help ensure that your posts meet your goals so that you can reap the benefits from your efforts.

Use social sharing buttons to make it easier to share on social media

Adding social sharing tools to your website can make it easier for your customers and followers to help spread the word about your business. By providing easy-to-use social sharing buttons, you make it simple for people to share your content with their friends and followers on social media. This, in turn, can help increase traffic to your website and may also lead to more customers discovering your business.

Additionally, social sharing buttons can help you track how popular your content is, which can give you an idea of what topics are most interesting to your audience. 

If you’re looking for social sharing buttons to link potential customers to your social profiles, Social Warfare is the best platform to use when providing social sharing buttons for your business. Not only does it have an easy-to-use interface, but it also provides a wealth of data that you can use to track the success of your social media campaigns. Click here to give Social Warfare a try!


Overall, social media is a powerful tool that is imperative for small businesses to have in order to build brand awareness, generate leads, and connect with customers.

Click here to download 10 Free Motivational Graphics to help get you started using social media for business.