2023 Content Marketing Calendar

If you’re ready to start creating a content calendar but don’t know where to begin, our free 2023 Content Marketing Calendar will save you time … and money!

Are you looking for a way to keep your content marketing strategy on track? There is no better way than having an organized and reliable content marketing calendar.

Having an online content calendar can help you

• plan your content in advance,
• ensure you are timely in releasing new materials,
• help stay on top of any upcoming deadlines, and
• make it easy to share and collaborate with your team.

Our free content marketing calendar includes US holidays, observances, and other features to get you started.

Click here to download it now and get the jump-start you need to make 2023 your most successful year yet!

How to use your 2023 content marketing calendar

It is possible to use this free online marketing calendar template in various ways, whether you print it off and hang it near your work area or share it to your Google Drive for quick access. In order to organize your content marketing, including your email campaigns, social media posts, website content, and more, we hope you will find it useful.

Finding the right marketing channels

After identifying a social media strategy for your business, you should focus on getting your messaging out to the intended audience. Implementing an omnichannel approach, such as sharing your content on social media and via email, allows you to connect with customers in various ways and provides chances for upsells and cross-sells. However, although embracing all available channels to reach the widest audience can be tempting, that isn’t necessarily the best approach; your content needs to make sense for your target platform and audience.

Plan your marketing campaigns

Noting dates unique to your organization is a great way to keep track of what’s happening each month. Add details to the note section of the calendar so you can keep these events in mind when planning social media and email campaigns and other online marketing strategies. Having all this information on one page will help you determine an effective timeline for your promotions – while avoiding days that could conflict with your message.

Find inspiration for new campaigns

Once you have your known marketing campaigns outlined on the 2023 content marketing calendar, see if any other holidays could motivate new and effective campaigns.

By participating in a holiday, brands demonstrate their loyalty to customers and give them something enjoyable to anticipate.

International Women’s Day or National Coffee Day are just two examples of creative opportunities to benefit your nonprofit or business.

Don’t be afraid to think outside the box! With a strategic and organized action plan, your online initiatives will be positioned to yield the best outcomes possible. After all the planning, use any insights gained from what did (and didn’t) work to further shape upcoming online initiatives.

Why create a content calendar?

Think about the advantages of having a content calendar. Scheduling your marketing content ahead of time can help maintain consistency in your output and not miss important chances like special occasions. You will need to invest some effort into planning initially, but it will ultimately reduce stress for you in the long term. Ideally, aim for publishing something every day, though there may be days that you post more or fewer items due to other circumstances.

Helpful hints when creating your 2023 content marketing calendar

Here are some steps you should take when creating your content calendar.

1) Review last year’s content

You can easily improve your digital presence if you examine what you’ve done in the past. What kind of content seem to resonate with your audience? Are there any pieces of content they dislike or don’t respond to? Knowing what works (and what doesn’t) will help you plan high-quality content that engages your followers and converts them to customers.

2) Mix it up!

Make sure you don’t share the same kind of content over and over again or else your digital presence will become boring. Provide your followers with as much variety as possible. Share photos, videos, links, and infographics. Consider adding at least a GIF to a plain text post to make it more eye-catching. You’ll be able to analyze which media tend to be most successful if you diversify your content, not just prevent it from feeling repetitive or stale.

3) Pay attention to the latest trends

Be sure to pay attention to the latest trends a platform is pushing or has released while you diversify your content. It was a great opportunity for brands to reach new audiences when Instagram released Reels, which pushed out that type of content heavily. Try to get on the bandwagon whenever a platform introduces a new type of content.

4) Create campaigns

While a lot of your content may be one-off posts, you can put together strategic campaigns to really leave an impression on your followers. This could be anything from a countdown to a product launch to a multimedia competition. Use something to grab people’s attention and post content that ties in with it over the course of a week or month. Doing this will give your followers something to look forward to and even build anticipation.

5) Remember the 80/20 rule

You can easily fall into the trap of constantly promoting your products and services on social media. But remember that social media is about building relationships with people, not just promoting them. Follow the 80/20 rule, meaning that 80% of your content should be social and personable, and no more than 20% should be promotional.

6) Have a personality!

When planning your content calendar, consider what aesthetic your visuals will convey and what brand voice you will use.

7) Be flexible

It is impossible to set your content calendar in stone. If you need to accommodate a timely important announcement or fill in a blank spot left by content that didn’t come to fruition, you may have to rearrange some content. Be flexible and prepared to move with the flow.

Free Download!

Click here to create a copy of our 2023 Content Marketing Calendar and save it to your Google Drive.